DESIGNED BY EXPERIENCE
Created by a teen who understands exactly what teens want—effortless style that looks natural and feels light. Designed for everyday wear and easy restyling, CS THEORY keeps your look fresh from morning till night.
teen
Built by someone who actually lives it — not a corporate lab. Designed for teens who were tired of products that didn’t hold up.
natural
A simplified formula designed to create texture and volume without heaviness.
fresh
Maintains its shape and texture throughout the day without fading or going flat.
Natural Matte Finish
Delivers clean texture with zero shine or greasy residue.
Strong, Flexible Hold
Maintains structure through the day without stiffness or crunch.
Easy To Use
Applies to damp or dry hair for visible texture and volume in seconds.
ALL DAY HOLD
MATTE FINISH
CLEAN FORMULA
Lightweight formula that maintains structure from start to finish.
Natural texture with zero shine.
Made with 9 clean, essential ingredients that keep hair feeling healthy and natural.
Strong hold. Natural matte finish.
CS THEORY Hair Styling Clay delivers strong hold with a natural matte finish that lasts through real life. The lightweight, 9-ingredient formula adds texture and volume without stiffness or shine and rinses clean with water. Engineered for movement.
Designed for everyday wear.
CS THEORY Apparel reflects the same approach as our products - clean, practical, and built for real life. Wearable essentials designed to fit seamlessly into your everyday style.
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Want to become an affiliate for CS THEORY? We’re looking for creators, athletes, and individuals who align with our brand and want to share it with their audience. Earn commission while representing a product built for real life.
